Siteless Web Presence Part One or why not be in all places at once?

Last week I spoke of a siteless web presence. And what I meant by that comment was that you need to stop thinking of your website as a destination stop and more of aggregator of all your web content. Pretty simple, huh?
But first things first. Your website should be a living breathing [...]

How do I make a Google Map for my company?

After our last seminar, Social Media Mania, I received an email from an attendee about how to make a Google Map specific to their business. You know the kind where you have the little blue icon instead of a red one.
Here’s what I wrote her.
If you don’t have an account with Google, then sign [...]

Inc Mag, Social Community, and Google

Here’s my two cents about Inc. Mag. And don’t get me wrong – I love the mag – but they are always a bit behind the times when it comes to new media and technology. I really miss Business 2.0 – I can’t believe they shut it down and replaced my 2.0 with [...]

You upgraded your website – do you need to upgrade your marketer?

No!!!!! The last thing you need to do is replace the person who knows your company inside and out and is dedicated to spreading the word about your success.
But you do need to understand that they probably need some love and attention.
For a small business, having a marketer is a true benefit. Most [...]

Fox is crowdsourcing – why shouldn’t you?

Here’s the article from Cynopsis Digital for website of the day:
Fox has hired online crowdsourcing firm Passenger to build an online community of viewers around Fox shows to help executives make more informed programming and marketing decisions. Passenger will help the network test programming concepts, plot direction, character evolution and marketing schemes [...]