Marketing gets personal in the digital age from Neal “Taffy” Taflinger

Got some love today by Indy.com. Check out the article. Throw up some feedback. Taffy tells me that people still tell him that branding is BS. What do you think?

Branded for Life – Is branding more than a logo?

Funny little story about branding. I’m branded. I have a classic heart tattoo with my wife’s name on my right arm. It’s cliche but I love it.
One day a buddy of mine asked what would happen if we would get a divorce. “I can’t believe you put her name there. That’s [...]

Marketers, want to save your job and the company? Use real customer service.

Several things happened last week that made me take notice. And since I don’t believe in coincidences, I had to pull it altogether in my mind.
First, an amazing client story.
J.D. Gould Company is a family-owned business.  It’s been around since 1951. They make solenoid valves. It’s really hard to get excited about [...]