Do business blogs really work? Just ask Princeton Premier.

A business blog can do lots of things so it really depends on the company. I can tell you that we are not a digital company that immediately says you need a blog.
We are a company that will find out what you want to do, find out what your audience really wants from you and [...]

Marketing gets personal in the digital age from Neal “Taffy” Taflinger

Got some love today by Indy.com. Check out the article. Throw up some feedback. Taffy tells me that people still tell him that branding is BS. What do you think?

Branded for Life – Is branding more than a logo?

Funny little story about branding. I’m branded. I have a classic heart tattoo with my wife’s name on my right arm. It’s cliche but I love it.
One day a buddy of mine asked what would happen if we would get a divorce. “I can’t believe you put her name there. That’s [...]

Social Media is not advertising nor marketing: it’s about connections

In yesterday’s Online Spin, there was an article Agencies: Reinvented or
Replaced by Joe Marchese.
Joe’s jist was that ad agencies need to change – that they aren’t prepared for the future of advertising within social media. Here’s what he says,
“In the end, social media is nothing more than a mirror of people’s real-world behavior (albeit [...]

How do you write a brand statement?

We were working on doing a brand statement for a company when a colleague Scott passed along some good information he received from an expert in the field.
Start with:
To (target audience), (your company) is the (blank) provider/service of (blank) delivered through (blank).
This helped us a ton to put together several brand statements.