Building an Internet Strategy for Business in the Digital Age

Thanks so much for attending our presentation last week. We really enjoyed meeting everyone and sharing with you our passion at MediaSauce for internet marketing and social media. I hope you learned a lot – I know I did by talking to you about your businesses and online needs.
The PowerPoint has links to [...]

Internet Marketing 101: How to read Google Analytics?

When I first started this series on Internet Marketing 101, I told you how to set up Google Analytics on your site.  Now let’s see what Google Analytics can really tell you about your site?
I don’t have a whole month’s worth of data on my friend’s site, www.veinskincareinstitute.com, but I do have enough to teach [...]

Internet Marketing 101: Understanding Your Current and Past Marketing Efforts

So we’re to the second question I posed for my friend’s company with my Internet Marketing 101: How Do I Start Marketing on the Web?
2. What is your current marketing strategy and how is it doing? What are your tactics to complete that strategy. You should have a record of what you are spending and [...]

Internet Marketing 101: Figuring Out Your Business Goals

Back on Feburary 20th, I began a series on Internet Marketing 101:  How Do I Start Marketing on the Web?
I’m using a friend’s business as an example.  It’s a vein treatment center located in St. Louis called Vein Skincare Institute.  She is answering the first of my four questions.  This is not how many questions [...]

Internet Marketing 101: How do I set up Google Analytics?

While I’m waiting for the answers from my friend, I hooked up Google Analytics to their site.
Setting up Google Analytics
1. You have to have a gmail account.  BTW, I love gmail.  I switch off Microsoft Outlook in Jan and I won’t be going back.  It’s like when I switched from skiing to snowboard.  With the [...]

Internet Marketing 101: How Do I Start Marketing on the Web?

OK, I’ve been gone a while.  I apologize.  I had a very large client with a very large budget and I needed to focus on them completely.  But now that the major presentation is done, I can go back to all the other things I was doing along with my job as a digital strategist [...]

Do business blogs really work? Just ask Princeton Premier.

A business blog can do lots of things so it really depends on the company. I can tell you that we are not a digital company that immediately says you need a blog.
We are a company that will find out what you want to do, find out what your audience really wants from you and [...]

Your marketing and products are boring and it makes me tired

Seth Godin had a great little post today called “You’re boring“.
It’s really quick so go read it.
I run into this thing all the time with marketers taking the safe route.  Especially in this economy.
When you choose the safe and boring route, you make your potential clients tired.  You make your staff tired. You make yourself [...]

Seth Godin “Tribes” Video

This is a great video to check out. Seth does a great job of showing how marketing will be in the future.

Top Ten Websites for Black Friday Discounts – How Do Hot Trends Work For You?

So here are the top ten sites to get the Black Friday Deals – I didn’t steal this from anyone.  Just did a little research and this is what I came up with.
TheBlackFriday.com
BFads.net
iBlackFriday.com
BlackFriday.net
BlackFriday.info
www.dealtaker.com/blackfriday
daddyodeals.com
blackfriday.gottadeal.com/
blackfriday.dealspl.us/
www.blackfday.com/
This is more of an article about the speed of Trend Marketing and the your company’s communications.
I love Black Friday; even though, [...]