Internet Marketing 101: How Do I Start Marketing on the Web?

OK, I’ve been gone a while.  I apologize.  I had a very large client with a very large budget and I needed to focus on them completely.  But now that the major presentation is done, I can go back to all the other things I was doing along with my job as a digital strategist [...]

Do business blogs really work? Just ask Princeton Premier.

A business blog can do lots of things so it really depends on the company. I can tell you that we are not a digital company that immediately says you need a blog.
We are a company that will find out what you want to do, find out what your audience really wants from you and [...]

Cool Election Map and my Black Friday

Found this through my Twitter friends.  Check it out.  http://maps.google.com/help/maps/elections/#2008_election
As for my Black Friday post.  It rocked the house like I thought it would.
Focusing on what Google and the blogosphere is talking about and writing about that will increase your visitors.  The Black Friday post more than doubled my average daily visits.

Lost in a social media world – what should I be doing online?

Recently, I traveled to NY to visit a client and help them with one of their learning websites. The business I did there was fine if uneventful but what happened on the way back to the LaGuardia really opened my eyes to how lost people can get in an online world.
First thing I blew [...]

BlogIndiana and Blogging Basics – Yep, I’m an alternate

I was asked this week to help fill in a BlogINDIANA.
I guess they had a few speakers have conflicts and they hit up MediaSauce for some help.
We’re always happy to help.
Right now, I’m pretty sure I can bang my way through the discussion because that’s really what blogging is all about.  A discussion instead of [...]

What the heck is Princeton Premier or how Social Media can make or break your company’s internet presence?

So I got this email…
Don Schindler It is my pleasure to inform you that you are being considered for inclusion into the 2008-2009 Princeton Premier Business Leaders and Professionals Honors Edition section of the registry. The 2008-2009 edition of the registry will include biographies of the world’s most accomplished individuals. Recognition of [...]

Finding Consumer Insights in Social Media

So the kids and I went to check out Eagle Creek Reservoir Beach on Sunday afternoon.
I’m very proud of my oldest daughter. She has finally learned to swim (after this summer of swimming lessons). But she’s very particular about her nose. She has to have nose plugs on or she can’t go underwater. So be [...]

Social Media is not advertising nor marketing: it’s about connections

In yesterday’s Online Spin, there was an article Agencies: Reinvented or
Replaced by Joe Marchese.
Joe’s jist was that ad agencies need to change – that they aren’t prepared for the future of advertising within social media. Here’s what he says,
“In the end, social media is nothing more than a mirror of people’s real-world behavior (albeit [...]

Clutter on the Web and my Desk – Siteless Web Presence

My desk is a mess.
Once, in first grade, my teacher – can’t remember the nun’s name – put my entire desk in a box and sent me along with the box to the principal’s office. Then he called my parents in so we could talk about how messy my desk was.
Obviously, the teacher’s plan [...]

Siteless Web Presence Part Two or why not be in all places at once?

So how do you get a siteless web presence?
Your website is one place on the web. One place that Google can direct traffic. When a person does a search for your site then you’ll hopefully pop up. If you have the right kind of URL, Title Tags, Meta Tags, and enough relevant [...]