Finding Consumer Insights in Social Media

So the kids and I went to check out Eagle Creek Reservoir Beach on Sunday afternoon.
I’m very proud of my oldest daughter. She has finally learned to swim (after this summer of swimming lessons). But she’s very particular about her nose. She has to have nose plugs on or she can’t go underwater. So be [...]

Social Media is not advertising nor marketing: it’s about connections

In yesterday’s Online Spin, there was an article Agencies: Reinvented or
Replaced by Joe Marchese.
Joe’s jist was that ad agencies need to change – that they aren’t prepared for the future of advertising within social media. Here’s what he says,
“In the end, social media is nothing more than a mirror of people’s real-world behavior (albeit [...]

Clutter on the Web and my Desk – Siteless Web Presence

My desk is a mess.
Once, in first grade, my teacher – can’t remember the nun’s name – put my entire desk in a box and sent me along with the box to the principal’s office. Then he called my parents in so we could talk about how messy my desk was.
Obviously, the teacher’s plan [...]

Siteless Web Presence Part Two or why not be in all places at once?

So how do you get a siteless web presence?
Your website is one place on the web. One place that Google can direct traffic. When a person does a search for your site then you’ll hopefully pop up. If you have the right kind of URL, Title Tags, Meta Tags, and enough relevant [...]

Siteless Web Presence Part One or why not be in all places at once?

Last week I spoke of a siteless web presence. And what I meant by that comment was that you need to stop thinking of your website as a destination stop and more of aggregator of all your web content. Pretty simple, huh?
But first things first. Your website should be a living breathing [...]

Inc Mag, Social Community, and Google

Here’s my two cents about Inc. Mag. And don’t get me wrong – I love the mag – but they are always a bit behind the times when it comes to new media and technology. I really miss Business 2.0 – I can’t believe they shut it down and replaced my 2.0 with [...]