Internet Marketing 101: How to read Google Analytics?

When I first started this series on Internet Marketing 101, I told you how to set up Google Analytics on your site.  Now let’s see what Google Analytics can really tell you about your site?
I don’t have a whole month’s worth of data on my friend’s site, www.veinskincareinstitute.com, but I do have enough to teach [...]

Basics in SEO – have you graded your website?

This is going to be a short post but I absolutely loved this tool, www.websitegrader.com.
Check it out, use it and then come back and we’ll go through all the cool stuff that is in it.
There’s also another free tool for ranking your website.
Being found on the net is getting harder and harder – you need [...]

Erasing an online consumer complaint from your search results – Part 2 of Power to the Consumer

So here’s the secret.  You can’t.
You knew that was coming, didn’t you?  But there are ways to push the complaint farther away from your site and out of your search results.
The first thing I would do.  Go after that customer, face to face, and see if you can correct what happened.  Now some people would [...]

Power to the Consumer – dealing with Social Media and Public Complaints

So they got you…one of your customers had a bad experience and now they are online telling the world about it.
In fact, they are so upset that they started a website or blog up and are actively denouncing your company. You went out and did a Google search and they are popping up on [...]

Clutter on the Web and my Desk – Siteless Web Presence

My desk is a mess.
Once, in first grade, my teacher – can’t remember the nun’s name – put my entire desk in a box and sent me along with the box to the principal’s office. Then he called my parents in so we could talk about how messy my desk was.
Obviously, the teacher’s plan [...]

Siteless Web Presence Part Two or why not be in all places at once?

So how do you get a siteless web presence?
Your website is one place on the web. One place that Google can direct traffic. When a person does a search for your site then you’ll hopefully pop up. If you have the right kind of URL, Title Tags, Meta Tags, and enough relevant [...]