Your marketing and products are boring and it makes me tired

Seth Godin had a great little post today called “You’re boring“.
It’s really quick so go read it.
I run into this thing all the time with marketers taking the safe route.  Especially in this economy.
When you choose the safe and boring route, you make your potential clients tired.  You make your staff tired. You make yourself [...]

Marketers, want to save your job and the company? Use real customer service.

Several things happened last week that made me take notice. And since I don’t believe in coincidences, I had to pull it altogether in my mind.
First, an amazing client story.
J.D. Gould Company is a family-owned business.  It’s been around since 1951. They make solenoid valves. It’s really hard to get excited about [...]

Download Seth Godin’s Tribes Q&A

It’s really worth the read. Click here to download Seth Godin’s Tribes Q&A. If you don’t understand what he is talking about or if you too busy to read, then do the video below.
Good stuff.