Do business blogs really work? Just ask Princeton Premier.

A business blog can do lots of things so it really depends on the company. I can tell you that we are not a digital company that immediately says you need a blog.
We are a company that will find out what you want to do, find out what your audience really wants from you and [...]

Seth Godin “Tribes” Video

This is a great video to check out. Seth does a great job of showing how marketing will be in the future.

Erasing an online consumer complaint from your search results – Part 2 of Power to the Consumer

So here’s the secret.  You can’t.
You knew that was coming, didn’t you?  But there are ways to push the complaint farther away from your site and out of your search results.
The first thing I would do.  Go after that customer, face to face, and see if you can correct what happened.  Now some people would [...]

What the heck is Princeton Premier or how Social Media can make or break your company’s internet presence?

So I got this email…
Don Schindler It is my pleasure to inform you that you are being considered for inclusion into the 2008-2009 Princeton Premier Business Leaders and Professionals Honors Edition section of the registry. The 2008-2009 edition of the registry will include biographies of the world’s most accomplished individuals. Recognition of [...]

Social Media is not advertising nor marketing: it’s about connections

In yesterday’s Online Spin, there was an article Agencies: Reinvented or
Replaced by Joe Marchese.
Joe’s jist was that ad agencies need to change – that they aren’t prepared for the future of advertising within social media. Here’s what he says,
“In the end, social media is nothing more than a mirror of people’s real-world behavior (albeit [...]

Clutter on the Web and my Desk – Siteless Web Presence

My desk is a mess.
Once, in first grade, my teacher – can’t remember the nun’s name – put my entire desk in a box and sent me along with the box to the principal’s office. Then he called my parents in so we could talk about how messy my desk was.
Obviously, the teacher’s plan [...]

Siteless Web Presence Part Two or why not be in all places at once?

So how do you get a siteless web presence?
Your website is one place on the web. One place that Google can direct traffic. When a person does a search for your site then you’ll hopefully pop up. If you have the right kind of URL, Title Tags, Meta Tags, and enough relevant [...]