Basics in SEO – have you graded your website?

This is going to be a short post but I absolutely loved this tool, www.websitegrader.com.
Check it out, use it and then come back and we’ll go through all the cool stuff that is in it.
There’s also another free tool for ranking your website.
Being found on the net is getting harder and harder – you need [...]

Erasing an online consumer complaint from your search results – Part 2 of Power to the Consumer

So here’s the secret.  You can’t.
You knew that was coming, didn’t you?  But there are ways to push the complaint farther away from your site and out of your search results.
The first thing I would do.  Go after that customer, face to face, and see if you can correct what happened.  Now some people would [...]

Social Media is not advertising nor marketing: it’s about connections

In yesterday’s Online Spin, there was an article Agencies: Reinvented or
Replaced by Joe Marchese.
Joe’s jist was that ad agencies need to change – that they aren’t prepared for the future of advertising within social media. Here’s what he says,
“In the end, social media is nothing more than a mirror of people’s real-world behavior (albeit [...]

Clutter on the Web and my Desk – Siteless Web Presence

My desk is a mess.
Once, in first grade, my teacher – can’t remember the nun’s name – put my entire desk in a box and sent me along with the box to the principal’s office. Then he called my parents in so we could talk about how messy my desk was.
Obviously, the teacher’s plan [...]

Siteless Web Presence Part One or why not be in all places at once?

Last week I spoke of a siteless web presence. And what I meant by that comment was that you need to stop thinking of your website as a destination stop and more of aggregator of all your web content. Pretty simple, huh?
But first things first. Your website should be a living breathing [...]