“Proven” Methods Don’t Change The World

So every morning I basically do the same thing.  I get up, get the kids fed and on the bus and then head to work.
It’s pretty chaotic in the morning.  The kids make sure of that.
So when I get to work, I get to slow down right.  Well, not really.
In the world of digital, there [...]

Marketers, want to save your job and the company? Use real customer service.

Several things happened last week that made me take notice. And since I don’t believe in coincidences, I had to pull it altogether in my mind.
First, an amazing client story.
J.D. Gould Company is a family-owned business.  It’s been around since 1951. They make solenoid valves. It’s really hard to get excited about [...]

How can the Motrin screw-up be a blessing in disguise with Social Media?

So they screwed up.  Motrin ran this ad on their site and moms around the world were offended (check out this blog from Sarah Evans) and struck back.  Motrin brand managers quickly pulled the ad campaign and threw up an apology on the front page of the website.  Check out the offending ad below.
[...]

Seth Godin “Tribes” Video

This is a great video to check out. Seth does a great job of showing how marketing will be in the future.

Top Ten Websites for Black Friday Discounts – How Do Hot Trends Work For You?

So here are the top ten sites to get the Black Friday Deals – I didn’t steal this from anyone.  Just did a little research and this is what I came up with.
TheBlackFriday.com
BFads.net
iBlackFriday.com
BlackFriday.net
BlackFriday.info
www.dealtaker.com/blackfriday
daddyodeals.com
blackfriday.gottadeal.com/
blackfriday.dealspl.us/
www.blackfday.com/
This is more of an article about the speed of Trend Marketing and the your company’s communications.
I love Black Friday; even though, [...]

Basics in SEO – have you graded your website?

This is going to be a short post but I absolutely loved this tool, www.websitegrader.com.
Check it out, use it and then come back and we’ll go through all the cool stuff that is in it.
There’s also another free tool for ranking your website.
Being found on the net is getting harder and harder – you need [...]

Erasing an online consumer complaint from your search results – Part 2 of Power to the Consumer

So here’s the secret.  You can’t.
You knew that was coming, didn’t you?  But there are ways to push the complaint farther away from your site and out of your search results.
The first thing I would do.  Go after that customer, face to face, and see if you can correct what happened.  Now some people would [...]

BlogIndiana and Blogging Basics – Yep, I’m an alternate

I was asked this week to help fill in a BlogINDIANA.
I guess they had a few speakers have conflicts and they hit up MediaSauce for some help.
We’re always happy to help.
Right now, I’m pretty sure I can bang my way through the discussion because that’s really what blogging is all about.  A discussion instead of [...]

Power to the Consumer – dealing with Social Media and Public Complaints

So they got you…one of your customers had a bad experience and now they are online telling the world about it.
In fact, they are so upset that they started a website or blog up and are actively denouncing your company. You went out and did a Google search and they are popping up on [...]

What the heck is Princeton Premier or how Social Media can make or break your company’s internet presence?

So I got this email…
Don Schindler It is my pleasure to inform you that you are being considered for inclusion into the 2008-2009 Princeton Premier Business Leaders and Professionals Honors Edition section of the registry. The 2008-2009 edition of the registry will include biographies of the world’s most accomplished individuals. Recognition of [...]