Internet Marketing 101: How to read Google Analytics?

When I first started this series on Internet Marketing 101, I told you how to set up Google Analytics on your site.  Now let’s see what Google Analytics can really tell you about your site?
I don’t have a whole month’s worth of data on my friend’s site, www.veinskincareinstitute.com, but I do have enough to teach [...]

Internet Marketing 101: Understanding Your Current and Past Marketing Efforts

So we’re to the second question I posed for my friend’s company with my Internet Marketing 101: How Do I Start Marketing on the Web?
2. What is your current marketing strategy and how is it doing? What are your tactics to complete that strategy. You should have a record of what you are spending and [...]

Internet Marketing 101: Figuring Out Your Business Goals

Back on Feburary 20th, I began a series on Internet Marketing 101:  How Do I Start Marketing on the Web?
I’m using a friend’s business as an example.  It’s a vein treatment center located in St. Louis called Vein Skincare Institute.  She is answering the first of my four questions.  This is not how many questions [...]

Internet Marketing 101: How do I set up Google Analytics?

While I’m waiting for the answers from my friend, I hooked up Google Analytics to their site.
Setting up Google Analytics
1. You have to have a gmail account.  BTW, I love gmail.  I switch off Microsoft Outlook in Jan and I won’t be going back.  It’s like when I switched from skiing to snowboard.  With the [...]

Branded for Life – Is branding more than a logo?

Funny little story about branding. I’m branded. I have a classic heart tattoo with my wife’s name on my right arm. It’s cliche but I love it.
One day a buddy of mine asked what would happen if we would get a divorce. “I can’t believe you put her name there. That’s [...]

Marketers, want to save your job and the company? Use real customer service.

Several things happened last week that made me take notice. And since I don’t believe in coincidences, I had to pull it altogether in my mind.
First, an amazing client story.
J.D. Gould Company is a family-owned business.  It’s been around since 1951. They make solenoid valves. It’s really hard to get excited about [...]

How can the Motrin screw-up be a blessing in disguise with Social Media?

So they screwed up.  Motrin ran this ad on their site and moms around the world were offended (check out this blog from Sarah Evans) and struck back.  Motrin brand managers quickly pulled the ad campaign and threw up an apology on the front page of the website.  Check out the offending ad below.
[...]

Seth Godin “Tribes” Video

This is a great video to check out. Seth does a great job of showing how marketing will be in the future.

Top Ten Websites for Black Friday Discounts – How Do Hot Trends Work For You?

So here are the top ten sites to get the Black Friday Deals – I didn’t steal this from anyone.  Just did a little research and this is what I came up with.
TheBlackFriday.com
BFads.net
iBlackFriday.com
BlackFriday.net
BlackFriday.info
www.dealtaker.com/blackfriday
daddyodeals.com
blackfriday.gottadeal.com/
blackfriday.dealspl.us/
www.blackfday.com/
This is more of an article about the speed of Trend Marketing and the your company’s communications.
I love Black Friday; even though, [...]

Lost in a social media world – what should I be doing online?

Recently, I traveled to NY to visit a client and help them with one of their learning websites. The business I did there was fine if uneventful but what happened on the way back to the LaGuardia really opened my eyes to how lost people can get in an online world.
First thing I blew [...]